Versailles Stories – Marketing Marie-Antoinette

This episode explores the ingenious ideas to generate revenue at the palace, from taking advantage of the popularity of Versailles across the Atlantic, to recreating Marie-Antoinette’s personal perfume. It also considers the ways in which Versailles is having to change to finance itself more effectively but also to bring itself up to speed in the 21st century.


Episode Length: 00:28:00

Year: 2009

Episode: 4


 

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